E-commerce resources

Guides, analyses and best practices on internal search, searchandising and AI applied to e-commerce.

Zero-result pages: why they drive your customers away (and how to fix it)

Between 10 and 25% of e-commerce searches return zero results. Causes, measurement tools and concrete solutions to turn an impasse into an opportunity.

E-commerce search bar: the complete guide

Placement, autocomplete, typo tolerance, key metrics and common mistakes: everything you need to turn your search bar into a conversion engine.

How much is poor internal search costing you?

A concrete calculation of lost revenue, symptoms to watch for and levers to fix the situation without starting from scratch.

Google Vertex AI Search for Retail: the technology behind the best e-commerce engines

Features, architecture, catalog integration and searchandising: everything you need to know about Google's AI search engine for retail.

Vector search for e-commerce: how it works and why it changes everything

Embeddings, vector space, hybrid search: understand the technology behind modern AI search engines and its concrete impact on your catalog.

Why search bar users convert 3x more

Purchase intent, mistakes to avoid, metrics to track: everything you need to know to maximize the value of your internal search.

7 ways to improve your online store's internal search

Synonyms, fuzzy matching, autocomplete, semantic search, analytics, searchandising, speed: the concrete levers to convert more.

Searchandising: definition, techniques and tools to boost your sales

Pinning, boosting, synonyms, redirects... Everything you need to know to turn your search bar into a sales lever.

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