How to analyze your visitors' site search queries in GA4
Every word typed into your search bar is a purchase intent. GA4 collects them for free: how to enable tracking, read the data and turn it into action.
Product data: the mistakes that sabotage your e-commerce search
A search engine only finds what your data describes. The 5 product page mistakes (titles, descriptions, attributes, categories, variants) that make your products unfindable.
E-commerce synonyms: the two layers that close your vocabulary gap
Your catalog says "refrigerator", your customer types "fridge". How manual synonyms and Vertex AI automatic ML expansion work together to fix vocabulary mismatches.
Search algorithms: how your search engine decides what to show
BM25, semantic, hybrid, ML ranking: understand the 4 main algorithm families to better diagnose your search engine and make the right choice.
Mobile e-commerce search: best practices to stop losing customers
Over 60% of e-commerce traffic comes from mobile, yet conversion rates are 2 to 3 times lower than desktop. Your search bar is a major factor.
Zero-result pages: why they drive your customers away (and how to fix it)
Between 10 and 25% of e-commerce searches return zero results. Causes, measurement tools and concrete solutions to turn an impasse into an opportunity.
E-commerce search bar: the complete guide
Placement, autocomplete, typo tolerance, key metrics and common mistakes: everything you need to turn your search bar into a conversion engine.
How much is poor internal search costing you?
A concrete calculation of lost revenue, symptoms to watch for and levers to fix the situation without starting from scratch.
Google Vertex AI Search for Retail: the technology behind the best e-commerce engines
Features, architecture, catalog integration and searchandising: everything you need to know about Google's AI search engine for retail.
Vector search for e-commerce: how it works and why it changes everything
Embeddings, vector space, hybrid search: understand the technology behind modern AI search engines and its concrete impact on your catalog.
Why search bar users convert 3x more
Purchase intent, mistakes to avoid, metrics to track: everything you need to know to maximize the value of your internal search.
7 ways to improve your online store's internal search
Synonyms, fuzzy matching, autocomplete, semantic search, analytics, searchandising, speed: the concrete levers to convert more.
Searchandising: definition, techniques and tools to boost your sales
Pinning, boosting, synonyms, redirects... Everything you need to know to turn your search bar into a sales lever.