Magento's native search relies on Elasticsearch - powerful but complex. Vectail replaces it with Google Vertex AI Search for Retail in 2 minutes, with no extension to install.
Magento includes a technically solid Elasticsearch search, but it remains limited on the aspects that matter for conversion.
Magento search is keyword-based. "waterproof men's jacket" won't find "adult windbreaker" - despite Elasticsearch, intent goes unrecognized.
Configuring Elasticsearch on Magento requires deep technical expertise. Every synonym or weighting adjustment needs developer intervention.
Magento search doesn't offer a built-in analytics dashboard or native searchandising tools. You can't see which queries fail or boost strategic products.
Unlike typical Magento modules, Vectail integrates via a simple script in your theme layout.
Sign up at app.vectail.com, connect your Google Merchant Center account. Vectail automatically imports your Magento catalog (already synced in Merchant Center).
In your Magento theme, open default_head_blocks.xml or your base layout, and add the script before the </head> tag:
<script> (function() { var s = document.createElement('script'); s.src = 'https://cdn.vectail.com/vectail.js'; s.setAttribute('data-client-id', 'YOUR_CLIENT_ID'); document.head.appendChild(s); })(); </script>
If you already use GTM on your store, this is the fastest method - no source code access required. Create a Custom HTML tag, paste the script below, set the trigger to All Pages and publish.
<script> (function() { var s = document.createElement('script'); s.src = 'https://cdn.vectail.com/vectail.js'; s.setAttribute('data-client-id', 'YOUR_CLIENT_ID'); document.head.appendChild(s); })(); </script>
Your visitors find what they're looking for even with different phrasings. "waterproof hiking jacket" finds "trekking windbreaker" - meaning replaces exact matching.
Search suggestions appear from the first keystrokes, with product previews. Visitors find what they're looking for faster, before even finishing their query.
Pin products at the top of results for a query, boost your best margins, configure synonyms - from a simple dashboard, without touching Elasticsearch.
Identify zero-result queries, most searched terms, click-through rate by position. Concrete data to continuously improve the search experience.
What Magento's Elasticsearch search doesn't do natively, and what Vectail brings.
| Criterion | Magento native search | Vectail |
|---|---|---|
| Search technology | Elasticsearch (keyword) | Google Vertex AI Search |
| Semantic understanding | No | Yes - natural language queries |
| Integration | Magento extension to maintain | Universal script tag |
| Search analytics | Not native | Yes - included dashboard |
| Starting price | Elasticsearch infrastructure at your cost | From €29/month, public pricing |
| Free trial | No | 14 days, no credit card |
| Searchandising | Manual Elasticsearch configuration | Yes - integrated dashboard |
Using Elasticsearch outside of Magento? Discover the Elasticsearch alternative for e-commerce
14-day trial, no credit card. Integration in 2 minutes, results visible from day one.